Web 2.0

Here is an idea of how the website www.b-guided.com of the magazine b-guided could be converted into Web 2.0. A project for web communication class! Here you can find the dossier and here is the presentation.

more of ZARA

Here's a little Review of an ad campaign that I think ZARA would do. Again, this is work between Gunnlaugur Arnar Elíasson, Clara Escobar and me.

ZARA Business Review

Here I have done a Branding Project about ZARA with two of my classmates; Clara Escobar and Gunnlaugur Arnar Elíasson, where you can read about the Spanish fashion house's business structure, brand image and marketing strategy etc. Ever seen an Ad from Zara?! Read about how the founder of Zara and chairman of Inditex group, Amancio Ortega, made this brand the biggest retail store in the world!

If you are not so keen on reading a whole essay, just take a look at the main points in this Presentation about ZARA that the three of us did as well. Enjoy!

Karl Lagerfeld vs. Marc Jacobs

I just watched Signe Chanel, episodes that show the preparation of making a Chanel hauteur couture collection. From Karl Lagerfeld sketching the designs to watching embroiderer at work to the making of the house where the fashion show will take place.. Well, it’s pretty full on!

Then there is the Marc Jacobs Documentary where they show us when he is working on a collection for his brand, Marc by Marc Jacobs, as well as a collection for Louis Vuitton, whose brand he is a creative director for. When you watch these two documentaries you can’t help but comparing not only the strategies that they use but also these two different personalities that reflect the brand and it’s image.

While Karl draws the fashion sketches by himself in a closed room where nobody can reach him, Marc teams up with the people of the company of Louis Vuitton where they all “think together” and share ideas of how they see and what to use in the new collection.
Karl would not step into the sewing room nor been seen with a pair of scissors in his hands. On the other hand we see Marc all over the working rooms where the clothes are made. Cutting a dress here, dancing with a dressmaker there..

What is amazing though is this older woman, Mme Pouzieux, who was Coco Chanel´s best friend back in the days and worked with her then, still works for Chanel today. But not only that, she makes braids (an old textile technique) for the couture house between the works she have to do on the farm that she lives on.

Lagerfeld definitely keeps the image of Chanel house not only through the clothes but also through techniques and the process of the collections. For Louis Vuitton, Marc spins from the spot, grabs ideas and styles around him and goes from there. With each working method as different from the other they both work and lets hope that they don’t change it any soon.

THE FUTURE OF TV

What is the future of our beloved TV? ..A year ago when I lived in the country of Australia I used to curse the ads that they showed between shows, not because they were too long but because how bloody old fashioned the advertising was! And how budget! You wouldn't believe it.  Now, today I don't watch telly, not particularly because it is all in Spanish and how terrible the voice overs are but more so because it's not part of my lifestyle anymore. I think that's what is happening to TV, the ever changing world that we live in, people are choosing other types of entertainment rather than telly. The Web for example. Also, I think people today don't like to be told when they are going to watch something that they are interested in. They want to choose what TV shows and movies they are going to see when it suits them. And that is why people go online instead and watch shows for free and download movies. I could imagine that in the close future they will have to make some drastic changes to television to bring back the many viewers it has lost. There is and still will be a large group of people who watch or are even hooked on telly. After all it is a choice of lifestyle. For advertising I reckon we are going to see more promoting in TV shows and movies like they are doing in the music videos (Lady Gaga's Telephone music video for example. Check this out: Is Lady Gaga's Video For "Telephone" one big ad? ) In the end nobody can predict what the future will bring nor what is going to happen to the culture of TV.

I heart BCN

Bienvenido at my blogspot! I´m a 22yearold living and studying fashion marketing and communication in Barcelona. Here I will share my knowledge and experience about everything that I think is interesting..from all sides of fashion, art and music to travel and the exotic.
Enjoy.