Web 2.0

Here is an idea of how the website www.b-guided.com of the magazine b-guided could be converted into Web 2.0. A project for web communication class! Here you can find the dossier and here is the presentation.

more of ZARA

Here's a little Review of an ad campaign that I think ZARA would do. Again, this is work between Gunnlaugur Arnar Elíasson, Clara Escobar and me.

ZARA Business Review

Here I have done a Branding Project about ZARA with two of my classmates; Clara Escobar and Gunnlaugur Arnar Elíasson, where you can read about the Spanish fashion house's business structure, brand image and marketing strategy etc. Ever seen an Ad from Zara?! Read about how the founder of Zara and chairman of Inditex group, Amancio Ortega, made this brand the biggest retail store in the world!

If you are not so keen on reading a whole essay, just take a look at the main points in this Presentation about ZARA that the three of us did as well. Enjoy!