Here I have done a Branding Project about ZARA with two of my classmates; Clara Escobar and Gunnlaugur Arnar Elíasson, where you can read about the Spanish fashion house's business structure, brand image and marketing strategy etc. Ever seen an Ad from Zara?! Read about how the founder of Zara and chairman of Inditex group, Amancio Ortega, made this brand the biggest retail store in the world!
If you are not so keen on reading a whole essay, just take a look at the main points in this Presentation about ZARA that the three of us did as well. Enjoy!
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